HEO Specialist · Chennai, IN

Making brands visible
beyond Google.

5+ years optimising discovery across search and AI surfaces — ChatGPT, Gemini, Perplexity, and AI Overviews.

— N. Sai Sidharth

— Impact

Organic impressions,
made so far.

Live Google Search Console performance — compounding impressions and click growth from technical SEO, AEO and content work.

Impressions

1.73M

Clicks

17.9K

Avg. CTR

Avg. Position

7.1

Google Search Console — organic clicks and impressions trend showing 17.9K clicks and 1.73M impressions

Google Ads — Search

₹50K

Managed spend across intent-driven search campaigns.

Google Ads — Video

₹10K

YouTube pre-roll & in-stream awareness campaigns.

Total Media Managed

₹60K

Combined paid media across search & video surfaces.

— Ranking Keywords

BBA AviationBSc AviationMBA Aviation & Airport ManagementCPLPPL

— Ranking Locations

IndiaBangaloreChennaiGujaratTamil Nadu

— Practice

Three disciplines,
one system.

A hybrid engine approach that treats classical search, answer engines and generative AI as one continuous discovery layer.

01SEO

Organic rankings, technical health, on-page signals, crawl log analysis and Core Web Vitals.

02AEO

Answer Engine Optimisation — featured snippets, schema markup, structured Q&A content.

03GEO

Generative Engine Optimisation — entity authority, off-site signals, AI-citation building.

— Selected Work

Where I've built
visibility.

01
SEO Analyst
MHC Global Pvt Ltd
SEO strategy, technical audits, AEO & GEO visibility. Also handling MH Cockpit's LinkedIn — publishing articles & thought-leadership posts.
Nov 2025 — Present
02
AI Site Audit Intern
Ducima Analytics
AI-driven site audits and structured data.
Sep — Oct 2025
03
Off-Page SEO Intern
Nettyfish · Wacto
Backlink acquisition & anchor distribution.
Jul — Aug 2025
04
Trade Marketing Officer
Kansai Nerolac Paints Ltd
Retail marketing & channel growth.
Sep 2024 — Apr 2025
05
Key Account Manager
Paytm — One97 Communications
B2B account management.
May — Sep 2024
06
Key Account Executive
Inscribe Graphics INC
Client relationships across design sector.
Dec 2022 — May 2024

— About

I optimise for what comes next — not what already ranks.

Currently driving SEO strategy at MH Cockpit — from crawl log analysis and Core Web Vitals to cold outreach, GSC/GA4 reporting, and building the entity authority that gets a brand cited by generative engines.